Funding
Matters
Your technical expertise needs funds to step closer towards commercialisation.
You have the technology that can make an impact. Funding Matters has the skills to translate your technology into clear and compelling evaluator-ready applications and funding collaterals.
- Structured documentation
- Alignment with evaluation criteria
- Clear articulation of impact
Tell me about your technology - and, together, step ahead towards moving your TRL closer to real impact.
- Aradhna Sethi
Strategic Communications & Fundraising Specialist
Clear structure. Credible narratives.
Preparing for your grant
Anyone in the space of deep-tech startup will need the soft funding instruments available to support and accelerate startup development. The funding sources should be carefully selected. Creating an application aligned to grant needs is time-consuming and work-intensive!
Your applications need correct structuring for easier evaluation.
The support provided by ‘Funding Matters’ includes identifying suitable programs for your startup’s technology readiness levels. The narratives need to stand out. And – from introduction pitches, to executive summaries, business plans, work-package definitions and pitch-practice needs to be perfect.
Identifying the relevant grant provider
What’s best for you?
- European Innovation Council (EIC) programs and challenges
- Horizon Europe instruments
- Swiss innovation funding programs, such as the SIP
- Other public or institutional funding opportunities, like Stiftungs
Funding Collaterals
Making sure you have it all…
Funding Narratives
Translation of technology, traction and impact into credible funding logic.
Pitch Decks
Clear narratives for investors, juries and grant evaluators. Training to pitch with confidence
Executive Summaries
Concise summaries translating complex technology into assessable impact.
Business Plans
Structured documents aligned with funding evaluation criteria.
Connect with us for the fundraising journey
Check out the funding opportunities that fit your needs.
If you already know where to apply, let’s get started on preparing documents and grant applications.
Note sure? Connect for initial discussions to assess working together.
Testimonials

Working with Aradhna was a genuinely positive experience. She combines solid expertise with clear, direct communication, making collaboration straightforward and productive. Her guidance on pitching, digital presence, and strategic messaging proved practical and immediately actionable. She helped us refine our narrative and approach customer acquisition with greater clarity. I can only recommend her highly to start-ups looking for hands-on and practical help

Aradhna Sethi supported Borobotics with aligning our investor pitch and refining key messaging across our business plan and executive summary. She was present at the SICTIC event, where her input and follow-up added structure to our outreach. Her feedback on narrative clarity was practical and easy to implement. The collaboration was focused and useful. Working with Aradhna was always a very positive experience. She is friendly, respectful, and highly attentive. She quickly understands where the challenges are and asks the right questions to move things forward.
